Clari Sales Intelligence Review
Sales Intelligence is a key part of the sales process. It helps companies understand their total addressable market. Traditionally, companies created an ideal customer profile, which was anthropocentric and usually based on the sales leader's opinion. While sales leaders usually list a few industry segments and key titles, it is very difficult to quantify the size of the total addressable market. Sales intelligence is the key to quantitatively defining a company's target market.
Clari
Clari Sales Intelligence helps sales teams streamline operations and improve predictability of revenue. While many companies in this space have built their own solutions, Clari has been known for aggregating data from other sales technology solutions. It has also acquired Wingman, a conversation intelligence tool that captures the direct interactions between buyers and sellers.
Clari uses artificial intelligence to extract data from disparate sources, eliminating the need for manual data entry. This enables sales leaders to develop winning strategies and close more deals. Clari's pricing information isn't readily available on its website, but similar services charge $12 to $50 per user per month. A more advanced product version costs around $120 per user. Clari has a free demo that enables users to see its features before signing up.
Clari enables revenue teams to focus on the most critical deals by highlighting their priority, risk, momentum, and likelihood of closing. The tool also allows users to access AI-driven insights and inspect deals at any stage in the pipeline. Users can also perform keyword searches to isolate risk signals and share important snippets with other team members.
Clari's Waterfall module shows the changes in pipeline status over time, identifying the drivers of the change. It also provides a micro-level view of the story, allowing users to drill into specific segments. Clari's execution insights also help sales managers to provide better coaching. With the new features of Clari, sales managers can better coach their teams to win more deals.
Clari helps revenue teams analyze the risks associated with pipeline growth, identify opportunities, and improve customer engagement. It also increases revenue and upsell opportunities by making revenue operations more connected and efficient. And by implementing Clari's AI-based analytics, users gain real-time insights across their entire revenue team. The insights are actionable, making it possible to make better decisions and increase the confidence of the revenue organization.
Clari's competitor Revenue Grid also offers guided selling, but it is much more robust than Clari. It combines artificial intelligence with human intelligence to deliver superior decision-making and actionable insights. Revenue Grid also integrates natively with Salesforce and guides sales reps through the sales cycle, giving them a better view of their pipeline and helping them close more deals.
LeadIQ was introduced to Clari's SDR team just a month before Kyle joined. Within a week of deployment, the team was fully onboarded. LeadIQ enables sales reps to create new accounts automatically, and it also adds new contacts from LinkedIn Sales Navigator into Salesforce and Outreach almost immediately. LeadIQ also saves time by helping them develop a more accurate point of view of their target accounts. Prior to the implementation of LeadIQ, Clari's sales reps were only 50 percent aligned with their ideal customer profile. As a result, sales conversions went up. Clari's revenue operations platform gives revenue teams the ability to view deals at once, with customizable dashboards and filters. With Clari, revenue teams can eliminate the guesswork involved in forecasting. This makes Clari one of the most powerful sales tools on the market. With the introduction of Chorus's Clari integration, RevOps leaders can now make intelligent decisions in real-time about deal momentum.